The BuzzFeed investment shows our industry needs to get to grips with native
The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".
View ArticleWhat have you missed this summer?
It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed.
View ArticleIs the success of native advertising sustainable?
Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.
View ArticleBuzzfeed appoints Greg Coleman as president
Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.
View ArticleBuzzFeed outlines expansion plans after raising $50m
BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz.
View ArticleForever Sports wins BSME's Launch of the Year
Forever Sports, Haymarket Media's fitness, style and sport magazine, was named Launch of the Year at last night's BSME Awards.
View ArticleWill Hayward: 'Why 2014 was such a significant year for Buzzfeed'
In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice present of Europe, Will Hayward.
View ArticleEmily Bell: Google, Facebook and Twitter 'taking over mainstream media'
Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are...
View ArticleHow Rupert Murdoch's grandson wants to sell news back to millennials
Anyone interested in the future of news tends to keep an eye on what the millennial generation - loosely defined as those born after 1980 - are up to.
View ArticleIAB publishes first native ad guidelines
The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial.
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